PRODUCT THINKING

Before you build another tool, map the workflow.

A clearer view of the handoffs can be more valuable than a longer feature list.

A new application is rarely the starting point. The starting point is usually a moment when work gets stuck.

Follow one task from beginning to end.

Choose a real request, order or approval. Note where it starts, who touches it, what information moves with it and where someone has to re-enter data. Keep the first version of the map simple enough that the people doing the work can correct it.

Separate the problem from the proposed feature.

“We need a dashboard” is a proposed feature. “We cannot see which orders need action” is a problem. That distinction leaves room for a smaller and more useful solution.

Define the smallest worthwhile change.

A first workstream might connect two systems, remove a duplicate step or make an exception visible. Agree what improvement you want to observe before expanding the scope.

All insights

Your next move.
Let’s build it.

A new product, a better workflow or a system that finally connects. Start with a conversation about what matters.

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