A grounded approach to SEO, AEO and GEO without promises of guaranteed citations.
Answer the customer’s real questions
Start with the questions buyers ask before a conversation: what the service does, who it suits, how delivery works and what affects the price. Write specific, accurate answers. Repeating generic content under different location headings adds little value for a reader.
Make the information accessible
Use crawlable pages, clear titles, descriptive headings and useful internal links. Structured data should describe content that is actually present, rather than inventing ratings, credentials or endorsements. Keep canonical URLs and the sitemap aligned with the pages you intend to index.
Build on SEO rather than inventing guarantees
Google’s guidance for generative AI search continues to emphasise useful, reliable content and discoverability. An agency can improve your site and measure its visibility; it cannot control which source an external model cites. Treat any guaranteed citation or ranking claim with care.
Use AI as assistance, with editorial responsibility
AI can help structure a draft, but the business remains responsible for accuracy and originality. Check service claims, examples, dates and references. Do not invent expert authors or publish large numbers of shallow pages simply to cover keywords.
Connect measurement to a business outcome
Review Search Console impressions and queries alongside enquiries and useful actions on the site. A page that attracts relevant prospects can be more valuable than one that generates a large amount of unrelated traffic. Review the questions your prospects ask and improve the content over time.
Prepared with AI assistance; technical references checked against the documentation linked above. These are planning considerations, not a guarantee of project results.
Discuss a related projectBack to insights